Author Archives
4 post(s) from Sarah Schantin-Williams
6 key training points for a digital, data-savvy newsroom
SUMMARY: Today’s media staff need training in market knowledge, workflow mechanics, and content development. Here are six ways to make it happen.
The generation now ...
3 reasons newsrooms fail at digital transformation
SUMMARY: The digital transformation process can be particularly difficult when new propositions are written off too quickly, naysayers are ignored, and discipline is not ...
2 reasons editorial leaders struggle to transform newsrooms
SUMMARY: For newsrooms to successfully navigate digital transformation, editorial leaders need to communicate sufficient information in a way that makes sense for employees.
Digital transformation ...
5 things media companies are doing wrong with paid content
It’s fair to say that many in the media industry have found charging for digital content to be a tricky process to get ...