Categories Archives
36 post(s) in Digital Transformation
15 steps to getting digital transformation done
SUMMARY: During a mid-week workshop at INMA's Media Subscriptions Week 3.0 in New York, the founder and CEO at Institute for Media Strategies shared ...
4 ways newsrooms must reorganise for digital transformation
SUMMARY: To make the most of a digital transformation, newsrooms need to support editorial managers, invest in audience insight, and diversify the newsroom.
When media ...
Study: Reader revenue strategies are in place, yet prudent processes are not
SUMMARY: A new benchmarking study on reader revenue by INMA and the Institute for Media Strategies found strategies are in place, but no survey ...
6 key training points for a digital, data-savvy newsroom
SUMMARY: Today’s media staff need training in market knowledge, workflow mechanics, and content development. Here are six ways to make it happen.
The generation now ...