Categories Archives
24 post(s) in Strategy
Barriers for local news publishers in growing digital subscriptions and reader revenue
Summary: An in-depth study of 11 regional news publishers in Germany and Austria explored what barriers they are facing in their strategy for ...
How print icon Wall Street Journal transitioned to mobile-first
SUMMARY: For The Wall Street Journal, moving to a mobile-first strategy required rethinking nearly everything within the newsroom.
The Wall Street Journal is one of ...
Understand purpose of digital transformation before making shift
SUMMARY: Digital transformation should not be led by cost reductions but an understanding into why transformation in necessary. Here are three reasons it is ...
Interview with Matt Murray, Editor-in-Chief of the WSJ – A mobile-first strategy at the Wall Street Journal
Though more and more people prefer to get their news by mobile, the experience is often less than satisfying, says Matt Murray, the ...