Insights
Personalisation in media has evolved but still has a long way to go
In recent decades, a significant shift toward individualisation has revolutionised societies globally. This paradigm shift, driven by the demand for personalised experiences across various sectors, has catalysed growth in numerous industries.
The move toward personalisation is evident: Consumers now reject generic products and experiences in favour of those that offer uniqueness and personal relevance.
What ringtones taught us about personalisation
During the era ...
Adapting to AI is an urgent priority for media companies
In the last two decades, the media industry has navigated major transitions, with the embedding and rise of mobile — the prioritising of ...
Adapting to the Digital Age: How Newsrooms Have Transformed in 30 years
A concise overview of how newsrooms have adapted from Newsroom 1.0 to 4.0 in the digital era.
The evolution of newsrooms over the past ...
7 concrete applications of ChatGPT in the newsroom you can start using tomorrow. And 5 fundamental tips for good prompts
Since generative AI hit the mainstream end of last year, most newsroom try to find out, how to use OpenGPT & Co to ...
Molecular System Designs: The Future of Newsroom Configurations
It is incredibly thrilling to witness a newsroom being reorganised to meet the demands of digital publishing imperatives, with desks rearranged into a ...