Insights
News publishers need to bring the joy of serendipity to digital content
Avid readers often enjoy the experience of browsing through a newspaper or magazine and unexpectedly finding themselves immersed in an article they had no idea would be so interesting. Maybe a headline or photo caught their eye. And once they started reading, they couldn’t stop — even though the subject was something they previously cared little about.
It is called serendipity, ...
Right skills, recruitment tactics key to successful editorial team development (Webinar summary)
IFMS Media Consultancy has worked with many companies both large and small, but they all have one thing in common: the importance of ...
Like It or Not, Big Platforms Have Changed Journalism
We all know how the news media business model has been disrupted, with Google and Facebook sweeping up vast shares of online advertising ...
Content strategy sweet spot needs to hit 4 key pillars
The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That ...
Invite readers with biscuits, feed them vegetables, but be mindful of freak shows
When you open a favourite news site, you probably take for granted the vast array of choice in just that one place. With ...