Success Stories
A Mobile First Strategy at The Wall Street Journal: Interview with Matt Murray, Editor-in-chief
In this interview with the Institute for Media Strategies, Matt Murray discusses the transformation project, known as WSJ 2020, and talks about what is working, what still needs to be done, the state of journalism and what the future might hold in an evolving media environment.
Regional and mobile first – The total makeover of an Austrian institution
In many ways, Austria‘s Kleine Zeitung (‘little newspaper’) does not live up to its name. Not only is it by far the widest read regional newspaper with over 800.000 print readers in this nation of 8.5 million inhabitants, it is also the countrys second best-selling daily newspaper. In its digital transformation project, the Kleine Zeitung has taken a new approach and doing things the ‘little way’ by focusing first on the mobile, the platform of the present and near future.
Mobile, social and data as drivers for reinventing the news operation
India is currently witnessing an explosion in digital communication and newspapers are begin- ning to embrace it as an ally, not shun it as an enemy as was once done in the West. One such paper is the Hindustan Times, the second-largest English-language newspaper in the country and flagship paper of HT Media, the second-largest media group.
Bringing Radio into the world of digital and print publishing
Just before Christmas 2015, a group of journalists at New Zealand‘s biggest media company gathered around an oblong-shaped high table to talk about the stories of the day. It was the first- ever conference in the brand new newsroom NZME had been developing since early that year and the beginning of a unique editorial integration between radio and publishing.
How true transformation can work successfully in the regional press
The transformation of Västerbottens-Kurien (VK), a regional media group with a portfolio of two print newspapers – VK and Folkbladet – plus a website, did not take place overnight. There was a lot of trial and error and not a lot of great examples to follow but the team per- severed to later become what is probably one of the most successful paid-for model regional papers in Europe.
Calling for a complete culture change
Like many other newspapers around the world, Luxemburgs leading daily, the Luxemburger Wort, is faced with the challenge of adapting their editorial products, services, infrastructure and IT to the changing needs of a once traditional print audience. One that is embracing the opportunities presented in the digital world.
